OpenAI has introduced Businesses in ChatGPT in beta. Its new Business Hub lets eligible companies claim a profile, update their information and see how people engage with them in ChatGPT. The company has also launched Business Agents for eligible ecommerce and online service businesses in the United States.
Businesses can claim their organization through Business Hub if they are eligible and located where ChatGPT is available. Once verified, they can update key details and add product feeds with pricing and availability. Shopify merchants can connect a store through Business Hub or Shopify’s admin to streamline verification. OpenAI says eligible Shopify products are already integrated into ChatGPT through Shopify Catalog.
Business Hub shows aggregated counts of mentions and website clicks. It also shows common themes from conversations in which a business’s website is cited. OpenAI says businesses do not receive users’ conversations or Business Agent chats, and insights appear only when enough interactions meet its thresholds.
Organizations can build and sponsor Business Agents
After claiming a business, eligible organizations can build, test and launch a Business Agent. When a business appears in a ChatGPT response, a user can open its profile and, if an agent is available, start a separate conversation to ask about its offerings. OpenAI says that conversation is labeled and kept distinct from ChatGPT’s own answers.
Businesses can sponsor their agents or use them as destinations for ChatGPT Ads. OpenAI says sponsored placements are labeled and separate from ChatGPT responses.
OpenAI plans to expand access to more markets
Business Agents are now available to eligible ecommerce and online service businesses in the United States. OpenAI says it plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories over time.
