Cloudflare has launched analytics that show site owners which personal agents visit their websites, alongside controls for deciding which supported agents can access them. Personal agents act on a person’s instructions to do things such as find information or complete a purchase.
In Security Analytics, a new Personal Assistants category lets teams isolate agent traffic over time. A new widget shows which agents visit a site and how many requests each sends. Filtering by agent also shows the paths it requests, the status codes it receives and the networks it uses, according to Cloudflare.
Account views link agents to users
For sites using Account Abuse Protection, which is in early access, Cloudflare says account views now show which agents act for each user. Login and sign-up events identify requests made by personal agents. Fraud teams can filter accounts by AI assistant activity and apply a web application firewall rule to a hashed user ID if they need to restrict one account.
Site owners can set policies by agent
Cloudflare has also expanded its Agents access policy. Site owners can set an overall policy and then choose a different one for each supported personal agent: allow it, block it on pages with ads, or block it entirely. Existing Search and Training policies stay as they are.
The setting is now called AI Crawler and Agent access policies. Cloudflare says the same choices appear when a site owner adds a new zone. During onboarding, it asks whether the site earns money from ads and uses the answer to recommend policies.
Cloudflare says it plans to work with agent operators and others on ways to pass user context through agents, assess reputation and establish accountability. It has not given a date for that work. Site owners can review the new analytics and set agent policies in Security Settings now; Account Abuse Protection remains in early access.
